Jasmine’s Board of Directors

Jasmine Board of Directors - 2025

Ms. Ofra Strauss, Jasmine’s Founder and Former President

Ms. Strauss is Chairwoman of the Strauss Group, a publicly traded food and beverage company. Ms. Strauss has donated a lot for Jasmine, promoted the organization in Israel and abroad, initiated many projects for Jasmine, mentored many women and has always been supportive of Jasmine..

 

MS. Kiram Baloum - Founder & CEO -2013

Kiram, an Arab-Israeli woman and community leader with significant leadership and management skills in the private and public sectors, has been with Jasmine since its inception. Kiram originally founded and managed the Women’s Unit at the CJAED (Center for Jewish-Arab Economic Development) and has grown Jasmine into the well-known and successful not-for-profit it is today. Kiram has been deeply involved in building all of Jasmine’s programs and developing its extensive partnerships, which allow Jasmine to have a presence and impact throughout Israel. Kiram has been recognized by the women’s magazine “The Marker” as one of the 20 women leading social change in 2006, of the 20 most influential women in the country in 2009, and of 40 most successful women leaders in the Arab society in 2013.
[email protected].

 

Ms. Rojette Hinnawi, Chairwoman-2018

Arab businesswomen owner of “Hinnawi Drinks” and a Café in Jaffa. Ms. Hinnawi is a member of Jasmine's leading team and constantly promotes Jasmine organization. She participates in meetings with donors and partners in Israel and abroad, donates her time and resources to promote Jasmine's annual conference and involved in Jasmine's budget. As of 2018, Rojette has become the Chairwoman of Jasmine. She believes in Jasmine and its activities and wants to dedicate more of her time to promoting Jasmine. Also, Rojette plans to accompany Jasmine's CEO to strategically manage the organization and build its capacity. She is one of the leading members of the strategical staff of Jasmine.

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Ms. Ilanit Rozencwaig, Adv- 2016

Owner of Ilanit Rozencwaig, Adv. Law Firm, specializing in litigation and legal advice to corporations, entrepreneurs and investors, organizations, NGOs and partnerships. Establishing new entities and dismantling companies. The firm specializes in offering solutions for each client personally and professionally, while taking into consideration their needs and business, time- line, resources and energy, to prevent legal problems and end the legal conflict efficiently.

 

Ms. Miriam Kokonda, Adv-2014

A member of Jasmine's audit committee. Assists Jasmine at times in legal matters, very active in promoting Jasmine in her circle.

 

Ms. Ilana Aviv, Treasurer-2013

Owner of “Ilana Aviv Sculpturing”. Ms. Aviv is deeply involved in Jasmine's action and donates her time and resources to promote Jasmine. She is SAMA's program coordinator, participating in meetings with donors and partners, recruiting participants to programs and is involved in Jasmine's budget. Ilana grew in Jasmine and as such is dedicated to promoting Jasmine on social media.

 

Ms. Nour Raslan, Adv-2018

Nour is the legal advisor of Jasmine. She is a graduate of Izun program (one of Jasmine's programs), has a bachelor's degree in Law, specifying in commercial law and a master's degree in Business Administration and Accounting, and owner of Ahmad & Nour Raslan Law Firm.

 

Ms. Shahd Asfour,Adv-2025

Head of Policy and Regulation at the British Embassy in Israel. She holds a Master's degree in Law and Business  Administration from Reichman University..

Shahd joined the Board of Directors of the Jasmine Association in January 2025, driven by her belief that Jasmine embodies all the core values she deeply cares about—values that underpin modern stabilization: education, the empowerment of women, and bridging across sectors and communities. She believes in the power of women uplifting other women as a key to societal resilience and progress.

 

MS. Rina Gan-2025

A retiree with a Master's degree in Biochemistry from Hunter/Liman College of New York.

Rina immigrated to Israel in 1969 and, over a period of 40 years, played a key role in advancing the activities of the Greater Miami Jewish Federation in Israel

She joined the Board of Directors of the Jasmine Association in January 2025, believing that Jasmine is a vital organization for fostering economic stability and creating a more equitable society across gender and sector lines
Rina has been a supporter of Jasmine since 2014, accompanying its activities for a decade and witnessing the organization’s successful impact firsthand.

 

MS .Dganit Hecht-Hofman,CPA-2025

A Certified Public Accountant (CPA) and seasoned financial executive with over 25 years of experience in financial management, business consulting, and economic advisory. Dganit runs an outsourced CFO services firm, providing strategic financial guidance to high-tech companies, startups, and growth-stage businesses. She also serves as CFO at H.FINANCE

She holds a degree in Economics, Accounting, and Auditing from the University of Haifa, and brings deep expertise in financial leadership, strategic planning, and corporate finance

Dganit joined the Board of Directors of the Jasmine Association in January 2025, motivated by her strong belief in the organization’s vision and her commitment to advancing gender-smart marketing as a driver for social and economic impact.

 


MS. Maas Watad-2025

CEO and Owner of Maas Clinics Israel, and Founder & President of Dawwasat Global. She holds a Bachelor's degree in Business Administration from the Hebrew University of Jerusalem.

Maas is one of the founding members of the Jasmine Association. She joined the Board of Directors in January 2025, driven by her belief that Jasmine is a vital organization for advancing women-owned businesses—Jewish, Arab, and women from across the Middle East..