This program is the result of close collaboration with Bezeq. It has been running since 2013 and is aimed to join 200 business owners and job seekers, Jewish and Arab women with the purpose of strengthening women representation in the Israeli economy, especially those who come from different sectors and backgrounds
Many women, from various sectors such as: Arab women, new immigrants from Russia and Ethiopia, Druze, Circassian and more face challenges while trying to find work and establishing independent businesses. These challenges include language barriers, discrimination, oppositions based on cultural and traditional principles and lack of equal opportunities. These women usually come from communities where there are educational gaps in digital training and basic computer skills.
The program’s main goal is to minimize the technological gap among Jewish and Arab women by offering professional training, knowledge and practical tools in computers, business management online marketing social media, management of Internet information about the business environment and more.
Every year, approximately 200 Jewish and Arab women all over Israel participate in the program, which has 3 stages:
(1) SAMA– 90 Jewish, Arab and Druze women from Israel participate in the program and receive intensive training in computer skills, business management on the computer and online marketing;
(2) BASMA- 90 women from different sectors (Jewish, Arab, Druze, Circassian and Bedouin) completed the training of basic computer skills and how to use social networks;
(3) OLE– 20 academics participated in the fields of computer engineering, mathematics and management in OLE program that trains them to act as instructors of online business marketing.