How did entrepreneur Sigal Zuker increase the business turnover by 15%?

 Sigal Zuker, an entrepreneur and business owner, joined the Jasmine “Zinuk” program and since then the business turnover has increased by 15% and the number of active customers has increased by 12%. Zuker: “Zinuk is the ultimate program for building essential management infrastructure for a stable and profitable business, which is relevant, flexible and ever-evolving, for years to come.”

“Our product portfolio has changed, turnover has increased by 15%, the number of active customers has increased by 12% compared to the previous year, and this is according to the data of the third quarter, even before the launch of the new product. Sigal Zuker (53), an entrepreneur and business owner, who joined Jasmine’s Zinuk program and turned the business she owns into a success story.
The Zinuk program, which aim is to grow and launch women-owned businesses, is based on a unique model founded by Jasmine, which combines study with practice, goal setting, and measurable performance. 

Zuker: “Running a business is no simple task”

Sigal Zuker is the owner of Blue – the Center for Sexuality and Relationships, which specializes in counseling and training to improve intimacy and sexuality in a variety of methods and ways. “It’s not easy to run a business in this area. In fact, we are talking about the education market, dealing with stereotypes, and the embarrassment. In the periphery, to this day, there are people who would not agree to talk about these issues or admit to having difficulty in the field,” says Zuker.

סיגל צוקר, כחול. צילום: דורון גולן

The Zinuk program demands us to get out of our comfort zone and embark on new challenges
About a year ago, she decided to make a change. “Management was much less effective and at the same time, we had a crisis with our previous website, which did not meet expectations. I felt I had to step up and acquire tools that would allow me to run the business more efficiently and profitably and I was thinking about the best way to do it.”

Zuker applied for the Zinuk program, which had become prized among business owners in Israel, and was accepted. In the program, I learned not only to leap forward with my business but also to establish appropriate management practices and make tough decisions. That was exactly what I needed – a structured and focused process, advanced management tools and professional guidance to the target. “Business revenue went up by 15%

“It was not a simple challenge, but with the help of this program – I met the goals,” she says today. “When one is open to learning and is ready to commit and struggle for it – Zinuk is an excellent structured process for developing the business and building measurement and operational management infrastructure. With the precise and uncompromising professional guidance of Anat Yaguri, the program director on behalf of Jasmine, I set up management infrastructures that allowed me to see the business from new perspectives and manage it in a much more efficient, accurate and advanced way.”
The results were not far behind when according to the third quarter of 2019, business turnover increased by 15%, the number of active customers rose by 12% compared to last year, and new collaborations were set for 2020.

“Not only did I develop and grow profits within the business – I have fulfilled the goal – we developed a new product that allows us to be relevant and reach more couples, who can now use our help comfortably and discreetly,” concludes Zuker.

I wish to thank Kiram Baloum, for the trust she had in me, for the opportunity and the exceptional program. This is, without a doubt, a ground-breaking program – Zinuk is the ultimate program for building essential management infrastructure for a stable and profitable business, which is relevant, flexible and ever-evolving, for years to come.”

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