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Jasmine Goes Digital: The story of how programs for advancing women-business-owners have been adapted to the COVID-19 reality

Long before the COVID-19 crisis, Kiram Baloum, CEO of Jasmine, called on women-business-owners to stay relevant, up-to-date and break through the digital barrier. Today, Jasmine leads a transition to Business Development Plans in Times of Crisis, using an ensemble of innovative technological tools that enable remote learning.  Meet “Zinuk” [Leap] and “ToGrow” embarking on the Road to Success, which take place alongside other online programs for helping existing businesses to grow, focusing on women-owned businesses from all diversities of Israeli society. 

 “Women who own an independent business have to stay up-to-date, relevant, innovative, and present in the digital arena, otherwise they’ll be left behind, and their business will not survive.” These were the words of Jasmine’s founder and CEO, Kiram Baloum, long before the outbreak of the COVID-19 crisis, which had only demonstrated just how “crucial” technological tools are to the survival of businesses. However, many business owners encountered the crisis unprepared, and ran into business and economic difficulties, which compromised their chances to continue the independent activity.

Jasmine had identified and anticipated the main challenges of this unique emerging-out-of-the-crisis period, and developed solutions that will help business owners seize and realize opportunities for developing their business and emerge from the COVID-19 crisis strengthened. Thus, in the shadow of the limitations, Jasmine, accompanied by professional teams, opened the “Zinuk – Driving the Marketing in an Existing Business” programs and other operative programs such as “TOGROW – a Business for Life”, which take place online, aiming to conduct updated business analysis and development adapted to the current and future markets, leading to increased profits and continued growth for small and medium-sized women-owned businesses.

How we handle the programs’ transition to ZOOM?The learning material should be interesting, focused, and target-oriented. Participants are given weekly assignments, and we use a process for sharing our deliverables. The thinking is both strategic and applicable. It is crucial that they create a business development plan so that they could implement it and develop their business during the program itself.


How do we deliver the program in reality?In virtual rooms. The participants log into zoom, they are divided into smaller rooms and then you enter each of the rooms. Just like a frontal meeting. We deliver surveys and an online questionnaire, asking questions such as ‘For how long are you building a plan with optional solutions? ‘What tools you wish you had?” and in the end, the results are shared with the participants for added value. From there, we develop a specific discussion.”